How does Because integrate with Klaviyo?

Modified on Thu, 28 Mar 2024 at 02:56 PM

Great question! We integrate into all your Klaviyo segments, flows, and campaign data to detect who a site visitor is when they arrive on site. For example, if a site visitor arrives on site and we know they’re a part of your Klaviyo “never purchased” segment, we might offer them a first-time customer discount code. Read more here.

What if I don’t see my Klaviyo segment in the dropdown?

As long as your Klaviyo segment is spelled with the exact spelling (same as it is spelled in Klaviyo), it will work fine!


When should I use a Klaviyo Campaign versus a Klaviyo Segment rule?

Klaviyo campaign rules can only be used to direct a site visitor straight from an email to a page with your campaign on it (home page, collection page, or product page). Klaviyo campaign rules also do not persist, so if you direct someone from the email to the product page (for example), the campaign will show there, but then the Klaviyo data will not persist beyond that page. This is why we recommend using Segment rules in almost all scenarios (you can even create one associated with your campaign, like “has opened/clicked campaign”) because you can use it anywhere on site (including cart), and it does persist. Alternatively, you could use a UTM rule to create a persistent campaign, but remember that UTM rules cannot be used in most slide-out carts. The best way to tell whether your UTM campaign will persist is by checking if the UTM is still in the URL - if it’s gone from the URL, then the UTM rule will no longer work.

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