How To Keep Your Klaviyo Segments Active

Modified on Tue, Aug 6 at 1:02 AM

A Step-by-Step Guide to Ensure Smooth Because Campaigns


TLDR

Ensuring Klaviyo Segments Remain Active

  • Key Benefits:
    • Prevents segments from going inactive.
    • Ensures continuous functionality of Because campaigns.
  • Quick Steps:
    • Log into your Klaviyo account.
    • Navigate to Audience > Lists and Segments.
    • Click the star icon next to the desired segment.


Detailed Tutorial

What is the Ensuring Klaviyo Segments Remain Active Feature? This feature allows you to keep your Klaviyo segments active, ensuring they remain functional and connected to your Because campaigns, even if they are not currently in use.

Why Use It? Keeping Klaviyo segments active is crucial for the continuous operation of your Because campaigns. This prevents interruptions and ensures your marketing efforts are seamless and effective.


Step-by-Step Guide

Step One: Logging into Klaviyo

  • Open your web browser and log into your Klaviyo account using your credentials.

Step Two: Navigating to Lists and Segments

  • Once logged in, go to the Audience section in the main menu.
  • On the left-hand side, under Audiences, click on Lists and Segments.


Step Three: Identifying the Segment

  • On the Lists and Segments dashboard, find the segment you want to keep active.
  • Look for a star icon next to the segment name.

Step Four: Activating the Segment

  • Click on the star icon next to the name of the segment.
  • This action will mark the segment as active, ensuring it remains functional regardless of email activity.


Step Five: Confirmation

  • Ensure the star icon is highlighted, indicating that the segment is now set to remain active.



Best Practices

Regular Check: Periodically check your segments to ensure they remain active.

Consistent Updates: Regularly update your segments based on your marketing needs to keep them relevant and effective.

Monitor Activity: Keep an eye on the performance of your segments to make necessary adjustments.



FAQs

Q1: What happens if I don’t mark the segment as active?

  • A: If not marked active, the segment may go inactive due to a lack of email activity, potentially disrupting your Because campaigns.

Q2: Can I deactivate the segment if needed?

  • A: Yes, you can click the star icon again to deactivate the segment if it is no longer needed.

Q3: Will this affect my email sending limits in Klaviyo?

  • A: No, marking a segment as active will not affect your email-sending limits. It simply keeps the segment functional.


Conclusion

Ensuring your Klaviyo segments remain active is a critical step to maintaining the smooth operation of your Because campaigns. By following the simple steps outlined above, you can prevent segments from going inactive due to inactivity, thus ensuring continuous and effective marketing efforts.


If you have any questions or need any more help, feel free to reach out to our support team. We're here to help!



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