Because use cases

What types of use cases can Because support?

We can help personalize your website across the entire pre-purchase journey including a wide variety of use cases across promotions up-sells, cross-sells, reviews, free gifts, give back, bundles, UTM based influencer campaigns, dynamic shipping, welcome campaigns for Klaviyo segments, product recommendations based on purchase history, and much more.

How does Because support GWP, upsells, and more in cart? Does it require any coding or other apps?

We can handle gifts with purchases a few different ways. If you want to have the gift automatically added to cart, you'll want to use a Shopify script (or new Shopify functions). If you're open to prompting the customer to add the gift themselves, we can help facilitate that either by linking to the PDP or using a Shopify permalink to add it to cart on click. Here's an example deck of what that flow would look like.

For upsells and cross-sells, it's essentially the same thing - you can either link to the PDP, PLP, or use a permalink. Stay tuned for new features coming to Because soon for an actual product carousel widget that will allow for a more visual option to add items to cart.

How does Because support CPG brands moving from a retail focus into more DTC?

Here’s a great case study on how CPG brand Chomps uses us for their DTC site to compliment their already very strong presence also in retail. One of the hurdles many CPG brands face when shifting focus to DTC is customer engagement and retention. This is where Because stands out. Since we integrate into the Klaviyo cookie, we can personalize your site based on tons of important data about site visitors using your Klaviyo segments, including things like previous buying behavior, whether or not they're already on a subscription, first-time buyers, customers who haven't purchased in the last 180 days, abandoned carts, geolocation like country and state, quiz data, personas, and more.