How to Use Product Recommendations: The TLDR Version

Welcome to Because's Product Recommendations tutorial! This guide will help you utilize our latest feature to display specific products on product pages, collection pages, and in the cart. Let's dive in and see how you can enhance your eommerce site with personalized product recommendations.

Quick Steps:

• Log in to your Because account and access the Product Recommendations feature.
• Create a new campaign and select Product Recommendations.
• Customize your recommendation, choosing the product, styling, and display rules.
• Set display rules to target specific product pages and cart conditions.
• Launch your campaign and monitor performance with A/B testing and analytics.

Product Recommendation Campaigns: The Full Deets

This powerful feature helps you showcase relevant products to your customers, enhancing their shopping experience and increasing your sales. Add Production Recommendations to any Shopify PDP, collection page, cart page, or cart drawer and use the Because rules engine to choose when and where the campaign shows.

Step-by-Step Guide:

Step 1: Accessing Product Recommendations

1. Log in to your Because account.

   • Visit the Because website.
   • Click on the "Log In" button at the top right corner.
   • Enter your credentials and click "Submit."

2. Navigate to the Product Recommendations feature.

   • From your dashboard, click on the "New Campaign" button.
   • Select "Product Recommendations" (look for the beta flag).

Step 2: Creating Your Product Recommendation

1. Choose the Campaign Location.

   • Decide where you want your recommendation to appear (e.g., product page, collection page, cart).

2. Select the Product.

   • Use the search bar to find the product you want to recommend (e.g., "cap").
   • Click on the product and hit "Confirm."

3. Customize the Recommendation.

   • Adjust the product title, font styling, and product price.
   • You can also change the product image or upload a custom image.
   • Add optional header and body text to provide more context or promotional messages.

Step 3: Setting Display Rules

1. Define Where the Recommendation Appears.

   • Specify on which pages the recommendation will appear (e.g., all product pages).
   • Exclude certain collections if necessary (e.g., hats collection).

2. Set Cart Conditions.

   • Ensure the recommendation only shows to users who do not have the recommended product in their cart.
   • Use the "Site Visitor's Cart" rule to set these conditions.

Step 4: Styling and Options

1. Container Styling.

   • Adjust the background color, corner radius, and overall style to match your site’s theme.

2. Button Customization.

   • Change the button text (e.g., "Add to Bag").
   • Customize the button color and font to fit your brand.

3. Redirect Options.

   • Choose whether adding the item redirects users to the cart or keeps them on the current page.

Step 5: Launching and Monitoring

1. Preview and Test:Preview your product recommendation to ensure it looks perfect across all devices.

2. Go Live.

   • Launch your campaign by clicking the "Launch Campaign" button.
   • Monitor the real-time performance from your dashboard.

Step 6: A/B Testing and Optimization

1. Set Up A/B Tests.

   • Create variations of your product recommendation to test different elements.
   • Use the "A/B Testing" tab to set up and monitor these tests.

2. Analyze and Optimize.

   • Review the performance data in the "Analytics" section.
   • Use insights to refine your recommendations and improve engagement.

Conclusion

Congratulations! You've successfully set up a product recommendation campaign using Because! Remember to continuously monitor and optimize your campaigns for the best results. For further assistance, visit our Help Desk or contact our support team via the chat widget. Happy recommending!