BFCM: 4 Essential CRO Campaigns: TLDR Version

Boost your Black Friday and Cyber Monday sales with these four essential Because campaigns: 

1. Use a rotating top bar to display up to 12 messages across your site. 
2. Highlight sale items with dynamic product badges on collection pages. 
3. Add PDP text banners and steppers to encourage higher cart values and show progress towards unlocking free gifts.
4. Reinforce promotions with a cart-level stepper that updates as customers add items, reminding them of unlocked rewards. 

These campaigns ensure your promotions are visible and drive conversions throughout the shopping experience.

BFCM: 4 Essential CRO Campaigns: The Full Deets

Looking to supercharge your Black Friday and Cyber Monday sales? Here are four essential Because campaigns designed to help your promotions stand out and boost conversions. From rotating top bars to dynamic product badges and personalized cart messages, these campaigns will ensure your customers don’t miss a single deal this holiday season.

1. Rotating Top Bar Campaign

• What It Is: The rotating top bar allows you to display up to 12 different messages, rotating every 6 seconds, keeping your promotions top of mind for customers.
• Where It Appears: Unlike many top bars that only appear on the homepage, this one is visible across your entire site—including collection and product detail pages (PDPs)—ensuring your promotions stay front and center no matter where customers navigate.
• Use Case: Highlight multiple promotions, like discounts on different categories, flash sales, or free shipping offers, all in one top bar that your visitors see no matter where they are on your site.

2. Dynamic Product Badges

• What It Is: Dynamic product badges are eye-catching labels placed on product images to highlight specific items that are part of your sale.
• Where It Appears: These badges appear directly on collection pages, making it easy for customers to spot sale items at a glance.
• Use Case: Perfect for Black Friday, these badges can label items as “On Sale,” “Limited Stock,” or “Best Seller,” visually capturing your customer’s attention and directing them toward key deals.

3. Product Detail Page (PDP) Text and Banner Campaigns

• What It Is: These campaigns allow you to place targeted messages on the product detail pages, both above the product title and below the “Add to Cart” button.
• Where It Appears: On the PDP, a text banner appears at the top of the page promoting your Black Friday sale, while a dynamic stepper campaign sits below the “Add to Cart” button.
• Use Case: The text banner can promote offers like “Up to 50% off site-wide.” The stepper campaign dynamically updates to show how much more a customer needs to spend to unlock a free gift (e.g., “Add $50 more to unlock a free gift with $200 purchase!”), motivating customers to add more items to their cart.

4. Cart-Level Stepper Campaign

• What It Is: The cart-level stepper campaign continues the message from the PDP, reinforcing how close the customer is to unlocking a free gift or another special offer based on their cart value.
• Where It Appears: This stepper appears directly in the shopping cart, updating as customers add items and letting them know when they’ve unlocked a reward.
• Use Case: If the customer reaches the $200 threshold, the stepper will update to confirm they’ve unlocked the free gift. This persistent messaging encourages customers to follow through with their purchase and ensures they don’t miss out on offers.

Conclusion

These four campaigns—rotating top bars, dynamic product badges, PDP text and banners, and cart-level steppers—are designed to make your Black Friday and Cyber Monday promotions more effective and impactful. By keeping your promotional messages visible throughout the entire shopping experience, you’ll drive more conversions and maximize sales.

If you need assistance setting up these campaigns, feel free to reach out to our support team for help!