How does Because analytics work?

How do you measure impact?

We have an AB testing functionality that’s typically used for every new campaign you create to measure the impact on your site. You can either test one campaign against another to see which copy, design, colors, etc. perform better, or you can test a campaign against a blank control group which will simulate a “with” and “without” Because experience to track data across both the control and test groups. All AB tests will report out in real time on impressions (views), add to carts, orders, conversion rate lift, add to cart rate lift, AOV, and clicks (if applicable).

How do you calculate AOV?

Total price / number of paid orders. Total price = The sum of all line item prices, discounts, shipping, taxes, and tips in the shop currency.